Shopping has become so easy that you can buy anything, anytime and there is no one to stop you. Thanks for the technology age that we are walking through. It has enabled us to create magic simply by sitting at home. Coming back, shopping that was once a very tough task to accomplish has now become very easy. Breaking all the troubles that we had with language, culture and boundaries we can shop freely. But going a little further and exploring the dark side of technology we fear that these e-shopping sites might create shopping addiction. Let us see that in detail.
Are we addicted to online shopping?
We are still not sure as to whether or not we are addicted to online shopping. So, let us get to this from scratch. Shopping has become way too easy after the launch of e-commerce platforms. The boon that you can shop anytime that you want and that is nobody would question if you were only there to do window shopping, gives us additional liberty. All of us who have smartphones will have at least one online shopping site installed. This growing craze and population made us think if it is becoming a craze in this digital world. It was quite surprising that our instincts were right. To some extent, people are addicted to online shopping. They tend to shop a lot and then feel the guilt, and that is what they call as shopper’s remorse.
Why people shop crazy online?
The hoax of retail therapy:
No, do not get us wrong. We are not blaming the concept of retail therapy. We are simply trying to get the fact across that in the retail therapy we are falling prey to another disorder. It is true that if your day wasn’t good, or if you are feeling low someday a little shopping can liberate you and will help you feel like you own it all. Irrespective of whether you are going to do it in person or on an e-platform, retail therapy works and the same therapy later become an addiction.
It is convenient, and that is the trouble:
Online shopping is convenient. Almost all retail shops fail here. E-commerce sites are simply a combination of the advantages of retail shops, and it breaks all the disadvantages of retail shops. That is why they e-commerce sites have unbelievable success rates, and they make tones of profits.
You are convinced to buy what you don’t want:
We already saw that online shopping sites are very convenient. But they are convenient so much so that they can convince you to buy the product that you might not want to own them right now. You will have to come across a lot of product before you get to what you want. This is the trick that online sites play with. You can’t win over your own desire, and that is the reason why you are convinced to buy what you aren’t in need of. This is where need turns to greed and thus becomes an addiction.